"Only good vibes. A full-stack creative system for a Chandigarh venue, from the signature editorial menu to the Saturday night DJ posters."
The Brief
Build and sustain the complete creative output for Kamaa Cafe and Kamaa Club at consistent weekly volume across two distinct brand personalities.
Kamaa Cafe: warm, food-forward, lifestyle. Kamaa Club: high-energy nightlife, event design. Designed the full Signature Menu, editorial menu with photography direction, handwritten gold script, and clean hierarchy. Directed event posters for Jordan Sandhu, Mystic Saturday.
Signature Menu Design
Full editorial menu, dark photography, handwritten gold script, clean pricing hierarchy. A menu that was also a brand statement.
Social Content System
Weekly content across Kamaa Cafe: food campaigns, festive posts, product photography, restaurant storytelling, built to feel authored, not produced.
Club Night Event Design
Directed event poster creative for major artist nights (Jordan Sandhu, Mystic Saturday with DJ Neel), across Instagram, Facebook, standees.
"Life begins after coffee. Sugar is his sidekick. The copy that lived on the walls and in the feed."
— Kamaa Cafe, Brand Voice
What I Learned
Two personalities, one system. Kamaa Cafe and Club had different energies, the design system had to flex between them without losing coherence.
The menu is the brand's most-read document. A well-designed menu builds more brand equity than any social post.
